The majority of site designers focus wrongly on coming up with web sites that charm to their clientele. This qualified prospects to internet sites that happen to be badly created to provide the requirements of your customer or the client sf website design. After years associated with web page design and style and analyzing and optimizing internet sites, I lately concluded that the large vast majority of modern internet sites are not any better intended now than they ended up five years in the past.
Certainly, internet sites made in past times five a long time surely seem lots much better and possess more wow capabilities like spectacular consequences, spectacular graphics and clever movies. But that does not signify as internet sites they execute any better in fulfilling the needs of your customer or even the web site proprietor. The truth is incredibly often every one of these consequences, graphics and flash videos even though improving the visible attractiveness in the internet site essentially make the website worse with regard to efficiency. By performance I imply how nicely the web site satisfies the aims it ought to have been intended to satisfy.
If you are on the lookout to have a web site built or redesigned the first detail you may need to establish is what will be the targets with the web page?
Exactly what is the intent in the site?
Is the function to:
Stun website visitors with a jaw dropping graphics and outcomes?
Get great reviews for the website from other website designers?
Tell and educate website visitors?
Attract the proper website visitors thinking about just what the web page has to offer?
Sell services or products?
Seize leads or subscribers?
If you need proof of the extent to which world-wide-web designers focus within the visible attraction of a web page rather that becoming fit to get a intent, you simply should seem for the dozens of internet sites that showcase the things they take into account being fantastic site layouts.
These showcase web sites permanently website layout aspect 1,000’s of internet sites submitted by net designers that get reviewed and voted for mostly by their friends, or so it might seem to be. Examples are siteinspire.net, unmatchedstyle.com, csselite.com, beautiful2.com, webcreme.com, creattica.com, divinecss.com, foliofocus.com, cartfrenzy.com and bestwebgallery.com. Some, but not all of these showcase sites state the things they regard nearly as good web site layout in their submission recommendations.
Unmatchedstyle.com are dedicated to acknowledging individuals that have designed exceptionally magnificent website websites by utilizing web expectations and superior usability methods.
Foliofocus.com is really a website style gallery that exists to showcase the very best collection of portfolio internet sites from world-wide-web and graphic designers, photographers, and also other pros.
Cartfrenzy.com is often a layout gallery to the most well-designed e-commerce and procuring internet websites.
Bestwebgallery.com includes a extensive variety of excellent layout sites (Flash & CSS). They go on to declare what high quality style means to them, which is:
Top quality Structure = Visual + Technical + Creativity
Note here the emphasis is to the visual appearance, technical wiz bangs and the creative merit.
Based on my own experience auditing and assessing web sites and all those featured on showcase internet sites like the ones above, is why I have concluded that website designers concentrate too much on creating great on the lookout sites that appeal to their friends.
As if to prove the point I carried out a detailed case study of the highly rated web-site featured on unmatchedstyle.com. In choosing the web site for this case study I was also searching with the site of a internet style firm since that must represent all that’s very best in fantastic internet structure. The site received a 9.1 out of 10 rating permanently style and design from the showcase site and a video review.
Following my detailed case study evaluation with the website I determined the web design and style quality rating with the home page being 3.9 out of 10 and the web site as a whole was rated 4.2 out of 10. Of course, I used different criteria for my ratings for good top quality net style and design than did the showcase website that gave a rating of 9.1.
For the home page I used a checklist that evaluated 12 categories of design and style, with 135 elements of page style and for your whole site I used a checklist that evaluated 91 aspects of site design.
Any on the 226 aspects of website structure that were not found to become present ended up also given a severity rating. This severity rating was based within the level of impact the missing aspect had to the layout and around the frequency with which it occurred.
The number of aspects on which the net page or web page passed combined with the level of severity was used in a formula to determine a rating of superior top quality web layout.
What was clear from this case study is definitely the site used during the study received a high 9.one rating for good style and design from the showcase site based on a quite different assessment criteria to my own, that gave the site a rating of only 4.2.
So, the question is, which rating for good site style is the correct one, a showcase site rating of 9.one or my rating of 4.2?
Perfectly, that depends on whether you want to base a rating forever internet style mostly on on the lookout excellent, or on a detailed assessment of 226 aspects of superior internet design and style I expect to find in a nicely intended web site.
Deciding on exactly what is a great site design and style also depends on whether you wish an internet site that looks excellent or one that’s designed for just a objective and to satisfy some clearly defined targets. If you’d like a website that does much more than just search very good then you’ll need to glance a bit a lot more closely in the style of your website, because just on the lookout great isn’t superior adequate, at least not for me.